Business of Design
February 28, 2022
E-design has exploded in growth with the adoption of working online and the accessibility of e-commerce. But today’s “e-design” has evolved , so let’s take a deeper dive into the intricacies of this service and whether it’s right for you and your business.
February 24, 2022
As an interior designer, at some point or another, you're either figuring out your fees, or re-thinking them. And in addition to thinking about what you're going to charge for your services, another important thing you need to think about is how you're going to charge for your services.
February 17, 2022
When we first hosted 19 Hours, by far, the most attended session of the conference was on product sourcing. And with that session came a resounding question from the designers in attendance; “How do I make more money with product sourcing?”
February 11, 2022
If your business is on the web, either for e-commerce, marketing or client communication, you could be at risk. Here are four tips to help protect you against fraud.
February 9, 2022
Are you looking for better clients? Are you Marketing to the affluent? Think about this, you could sell (20) design packages at $500 or (1) at $10,000. Sounds impossible? It isn't - if you are targeting the right client that is! Every town has affluent customers that you can tap into. But first, you need to know some facts...
February 2, 2022
Continuing on our series on Product Sourcing, today we wanted to talk about something just as important as how you source products - managing the expectations of your client. So often, we assume that our clients know the things that they don't know.
January 27, 2022
As an interior designer, there are no shortage of things that we can be spending our time on. So one thing we shouldn't be doing is sinking time on clients who ultimately, aren't the right client for us. But what if you could make sure your pipeline was filled with ideal clients?
Sounds pretty ideal, right? Well the good news is that this isn't some far-flung fantasy, there are actions you can be taking to actively make sure that you're only (or mostly!) filling your funnel with the clients you want to work with.
January 19, 2022
Have you wondered how local interior designers get found online? Do you wonder why when you search for interior designers in your area, you’re nowhere to be found? That’s a result of search engine optimization.
January 12, 2022
it’s one of the best Marketing tools you have…
Let me start off with a quote from one of the best Marketers in the world, Dan Kennedy, “The higher the income, the more the person was paid for who they are, rather than what they do."
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